Monday, May 25, 2020
Data analyses were run to examine the relationship between gender, race, and geographic location and the participantÃ¢â¬â¢s frequency of physical activity and level of self-esteem. It was predicted that males would have a higher frequency of physical activity and a higher level of self-esteem than women and that self-esteem would be high in White participants than Non-White participants. Although the data was non-normal, there high sample size allowed the Factorial ANOVA test to be run to investigate the relationship between the demographics and dependent variables. The bivariate relationship between physical activity and self-esteem was examined with SpearmanÃ¢â¬â¢s rho. An alpha level of p .05 was used and TukeyÃ¢â¬â¢s critical value was used for post hoc tests to identify the relationship between variables. Description of data Exploratory data analysis showed the data non-normal with high levels of skewness and kurtosis. Males participate in physical activity more frequently that females, while male and female self-esteem levels were fairly similar. Whites participated in physical activity more frequently and had significantly higher levels of self-esteem than Non-Whites. Most of the geographic location participates in the same amount of physical activity, with a difference between the North Central and South. Self-esteem across the geographic locations was similar. Statistical results The goal of this study was to examine the impact of gender, race, and geographic locationShow MoreRelatedThe And Target : Reduce Suicide Rates1431 Words Ã |Ã 6 Pages LHI and Target: Reduce suicide rates from 11.3 to 10.2 per 100,000 population Target Population: Montana residents 5-14 years old Determinants: Age group, sex, race/ethnicity, geographic location The Centers for Disease Control and Prevention (CDC) National Vital Statistics reported that Suicide was the 10th leading of cause of death within the United States in 2013, accounting for approximately 41,149 deaths per year or 112 deaths per day (Centers for Disease Control and PreventionRead MoreViolence Against Women And Girls Essay1322 Words Ã |Ã 6 PagesIntroduction Violence against women and girls is internationally prevalent. Regardless of class, age, or race, women everywhere are subject to physical, sexual, psychological, and economic aggression (United Nations, 2015; 1). According to the World Health organization, 1 in 3 women will experience physical and/or sexual violence by a partner a non-partner. Moreover, studies conducted by the World Health Organization suggest that exposure to violent behavior can have detrimental impacts that canRead MoreViolence Against Women And Girls Essay1607 Words Ã |Ã 7 PagesViolence against women and girls is internationally prevalent. Regardless of class, age, or race, women everywhere are subject to physical, sexual, psychological, and economic aggression (United Nations, 2015; 1). According to the World Health organization, 1 in 3 women will experience physical and/or sexual violence by a partner a non-partner. Moreover, studies conducted by the World Health Organization suggest that exposure to viol ent behavior can have detrimental impacts that can affect the physicalRead MoreDiversity On The Walgreens Company1683 Words Ã |Ã 7 Pageswidespread in the community and the higher number of workers. Everyone should enter any store at Walgreens and feel that he is not prejudiced at any given location, despite his race, gender, ethnicity, sexual orientation, religion and disabilities. Due to increase use of internet most of the companiesÃ¢â¬â¢ websites have become a critical communication window between the businesses and the potential customers, employees and suppliers. Accessibility of Diversity-Related Material http://www.walgreens.com Search resultRead MoreThe Field Of Psychosocial Epidemiology Essay1369 Words Ã |Ã 6 Pagescharacterized by presence of excess of body fat. Obesity is measured by using Body Mass Index (BMI) in children 2 years of age and older. The BMI is calculated by the body weight (in kilograms) divided by the height squared in meters. In adults, a BMI between 25 and 30 kg/m2 is regarded as overweight and a BMI greater or equal to 30 kg/m2 is regarded as obese. Obesity in adults is subcategorized as class I (BMI Ã¢â° ¥30 to 35), class II (BMI Ã¢â° ¥35 to 40), and class III (BMI Ã¢â° ¥40) (Klish, 2016). It is associatedRead MoreThe Benefits Of Racialization And Prejudice Under The Canadian Health Act Of 1984997 Words Ã |Ã 4 Pagesdiscrimination and judgement based on their race, class, and gender (Hutchison et al., 2011). The qualitative study interviewing Aboriginal women and documenting their experiences of primary health care on-reserve sites in northwestern Canada, found that many of the populationÃ¢â¬â¢s health concerns were not taken seriously and often dismissed by their health care providers. Women of the older generation especially, often did not have a covet to form a patient-physician relationship in order to express their healthRead MoreEpidemiology Paper Part Two : Analysis And Application Essay1245 Words Ã |Ã 5 Pagesassess the prevalence and risk. It is also imperative that the DNP be able to identify particular distinctions in the health status of various groups of people and differentiate grouping of people by race, ethnicity, immigrant status, disability, sex or gender, sexual orientation, geographic location, and income status in alignment with the health disparity goals of Healthy People 2020 (U.S. National Library of Medicine, 2015). Diabetes can be included in ChinÃ¢â¬â¢s (2005) broad definition of at-riskRead MoreMy Own Culture, Race, Ethnicity, And Kinship1374 Words Ã |Ã 6 PagesIn todayÃ¢â¬â¢s society, oneÃ¢â¬â¢s own culture, race, ethnicity, and kinship is an important aspect to describing an individual. This relationship can be effected in terms of physical appearance and social situations within ones everyday life. Throughout my own life, family and kinship has positively influenced my own values and morals. Because of these aspects, I have experienced some stereotypes of my own race. Throughout my life, my family has impacted how I have looked upon my own morals and valuesRead MoreAfrican American Student Relationships With Faculty Of Color And The Benefits Of These Relationships Essay1259 Words Ã |Ã 6 PagesTheoretical Framework OtherMothering Similarly, Strayhorn et al (2008) undertook the task of looking at African American student relationships with faculty of color and the benefits of these relationships. Through the authorÃ¢â¬â¢s exploration, the theoretical framework of Ã¢â¬Å"OthermotheringÃ¢â¬ emerged (Strayhorn et al, 2008). According to Strayhorn et al (2008), Othermothering is a pattern of care that dates back to slavery, where mothers had to entrust the care of their children to other individuals. ThisRead MoreDiversity and Inclusion Paper1085 Words Ã |Ã 5 PagesIntroduction This paper will discuss and focus on the four dimensions of diversity: ethnicity, gender, differences in skills, abilities and personality traits and how they have an impact in my workplace. To be able to go further in this paper one should understand the definition of diversity. Diversity is a variety between people associated to factors such as culture, employment status, education, family orientation, gender, origin, physical appearance, religion, sexual orientation and thinking style (Harvey
Friday, May 15, 2020
Ã¢â¬Å"WouldnÃ¢â¬â¢t it be nice to have a sugar daddy to pay for everything?Ã¢â¬ (Mateo) Many college students are finding it increasingly difficult to pay for the annual tuition. Attending college is something that can be very beneficial for students in the future, but the cost of college is simply too high. This can weaken the health of students causing them to dropout, but it will still leave them and their parents in crippling debt. High tuition can be the cause of teenagers deciding not to pursue a higher education, but it can also lead students to do shocking things. To begin, attending college classes and trying to finish all the work that teachers give can be a daunting task. Then constantly worrying about how youÃ¢â¬â¢re going to be able to pay for the classes makes it even more stressful. Even though enrollment in community colleges has increased many students fail to finish college thus making dropout rates increase as well. (Writers) Students should be able to get an education without having to worry about paying for it. My friend, who is a music minor at Houston Baptist University (HBU), only decided to come to HBU for his music scholarship. This scholarship was recently cut and he is unable to pay for the tuition. He now is struggling with finding another college that will allow him to audition for the music school. High college costs donÃ¢â¬â¢t just hurt the students, they also hinder the parents who are trying to pay for their childÃ¢â¬â¢sShow MoreRelatedCareer And College Research Paper885 Words Ã |Ã 4 PagesSeattle, Washington. Tuition for 15 credit hours is $4,760, and $12,135 total at OSU (Ã¢â¬Å"University Catalog- Tuition, Fees, and Cost Estimates.Ã¢â¬ ). At UW, tuition for 15 credit hours is $10,554 and $10,907 total (Ã¢â¬Å"Quarterly Tuition Fees.Ã¢â¬ ). At OSU, 66.4% of students apply for financial aid, and 49% receive financial aid (Ã¢â¬Å"HereÃ¢â¬â¢s How Much YouÃ¢â¬â¢ll Pay to Attend Oklahoma State.Ã¢â¬ ). At UW, 61.8% of students apply for financial aid, and 93.4% receive it (Ã¢â¬Å"University of Washington Tuition, Costs, and FinancialRead MoreGraduation Speech : My Life After High School907 Words Ã |Ã 4 PagesWhen my high school graduation came around in the year of 2013 I was not sure what would be the next step in life after high school. I was undecided whether I would go to college. I didn t feel I was college material since I honestly did not do that well my last couple years of high school. I figured I would just learn to paint cars like my dad. I was working for my dad during that same summer after I graduated and I completely changed my mind on college. Going home in dust and grime everydayRead MoreThe Debt That Affects Young Students1270 Words Ã |Ã 6 Pagesperson knows education comes with a price tag. That price may be time, frustration, persistence or passion, but that price should never be unrealistic. Graduating high school, so many students foresee their life with boundless potential. They imagine their life with endless possibilities, and a great majority of students strive their high school years in hopes of joining a college. Sadly, for countless students, they remain financially unable to receive the education they need. I propose that youRead MorePublic Speaking Informative1486 Words Ã |Ã 6 PagesInformative Speech Outline SPE 102, January 8th 2009 TITLE: Obtaining a 4 year degree through Burlington County College GENERAL PURPOSE: To inform my audience of different methods they can use to obtain a four year degree through Burlington County College. SPECIFIC PURPOSE: Burlington County College offers many opportunities for advancement whether it is a stepping stone to a 4 year college, an entry into an accredited program through guarantee transfer, or the ever expanding bachelor degreeRead MoreThe Red Black by Stendhal1656 Words Ã |Ã 7 PagesIntroduction I was taken aback as I read the lead story of The Red Black, the University of GeorgiaÃ¢â¬â¢s student run newspaper. It was a story about hate speech that had been posted on the Facebook pages of two University groups. Ã¢â¬Å"Why canÃ¢â¬â¢t you dumb dirty n****s stop stinking up the place? Let UGA be RIGHT for good WHITE Christian students.Ã¢â¬ This had been posted onto The Black Affairs Council Facebook page. Ã¢â¬Å"Burn in hell f****sÃ¢â¬ was posted on the Lesbian, Gay, Bisexual and Transgender Resource CenterÃ¢â¬â¢sRead MoreDelpr ve 1 for r 2014993 Words Ã |Ã 4 Pagesmuch you earn throughout life depends largely on your success in school and your education. Forklaring: Her skal adjektivet laves om til et biord (dvs. tilfÃ ¸jelse af Ã¢â¬âly) da det lÃ ¦gger sig til verbet Ã¢â¬Å"dependsÃ¢â¬ 5. A high proportion of American students earn a bachelors degree. A high proportion of American students earn a bachelorÃ¢â¬â¢s degree. Forklaring: Der skal her dannes ejefald af substantivet bachelor. Ejefald dannes af Ã¢â¬Ës af substantivet. 6. The US universities should could help turn aroundRead MoreThe Movie 3 Idiots1252 Words Ã |Ã 6 Pagesmany college students who were forced to pursue his parentÃ¢â¬â¢s dream of becoming an engineer. Farhan always get low grades and I think it is because he does not really like his course. But there are some instances that a student took a course to have a high paying job in the future. Ranju, another friend of Rancho, took engineering because he is hoping to find a good job someday for his family. Still Ranju gets low grades and maybe because he is not passionate in his course. As what I have said earlierRead MoreU.s. Government Should Not Pay For The College Education943 Words Ã |Ã 4 Pagesto the upcoming generations. No doubt these are just a few problems but are large possibilities that could be detrimental to the United States future as one of the greatest countries in the world. It is true, when President Barack Obama gave his speech for the State of the Union, he mentioned lowering the cost of Community College education to zero dollars for students. In general, the first reaction to free Community College would more than likely be in agreement with the thought of low cost educationRead MoreThe Movie 3 Idiots1266 Words Ã |Ã 6 Pagesmany college students who were forced to pursue his parentÃ¢â¬â¢s dream of becoming an engineer. Farhan always get low grades and I think it is because he does not really like his course. But there are some instances that a student took a course to have a high paying job in the future. Ranju, another friend of Rancho, took engineering because he is hoping to find a good job someday for his family. Still Ranju gets low grades and maybe because he is not passionate in his course. As what I have said earlierRead MoreA Plan For Student Loan Debt Burden995 Words Ã |Ã 4 Pagesis nondischargable, meaning that the debt could fol low you for the rest of your life. States have cut education funding and in response, universities raised tuition. And it does not seem that politicians are taking any meaningful action to ameliorate this debt burden. Rubio wants businesses to invest in individual students and after graduation; the student Ã¢â¬Å"will pay a percentage of my salary over a defined period of time in return for that investment.Ã¢â¬ (The Wire) There are several problems with this
Wednesday, May 6, 2020
The title of my research simulation is Early childhood caries and the effects on young childrenÃ¢â¬â¢s emotional well-being. This study will examine how parental perception of early childhood caries impacts young childrenÃ¢â¬â¢s emotional well- being. The overall goal of this study is to identify barriers to treatment of early childhood caries in preschoolers. In addition, the study will describe the 1) prevalence of ECC in a preschool population, 2) parent oral health knowledge, attitudes, beliefs and behaviors, and 3) the impact that early childhood caries have on young childrenÃ¢â¬â¢s quality of life. Ã¢â¬Å"Early childhood caries (ECC) has been defined as the presence of one or more decayed (noncavitated or cavitated lesions), missing (due to caries), orÃ¢â¬ ¦show more contentÃ¢â¬ ¦Good oral health is essential to a childs physical, verbal and socio-emotional growth and development. Oral health care is the most prevalent unmet health need among children. Tooth decay accounts for the majority of missed school days for children. Tooth decay is the most common chronic disease of childhood; an estimated 50% to 80% of children will develop detectable dental caries by late adolescence. Poor oral health has a direct effect on a childs school performance. Ã¢â¬Å"One study documented a significant loss of school time due to poor oral health among females, Hispanic students, and those with lower income or no health insuranceÃ¢â¬ (Berg Coniglio, 2006). Effective strategies in the area of prevention and intervention are needed to strengthen efforts to improve young childrenÃ¢â¬â¢s quality of life. In recognizing the need for prevention and intervention strategies, it is even more crucial to identify and to focus on the barriers that impact the successful eradication of early childhood caries; thus, those barriers which impact the quality of life for young children. The dependent variable in this study is parents of preschool age children. The study will measure and compare parentsÃ¢â¬â¢ attitudes and beliefs on their children oral health status inShow MoreRelatedOrganizational Overview of Fedex923 Words Ã |Ã 4 PagesAccording to the research, the heart of the balanced scorecard is a framework of four major categories or perspectives for strategy implementation financial, customer, internal business, and innovation and learning (Caudle, 2008). This helps lay out the strengths and assets any company has in all four categories, but also outlines what needs to improve within those categories to keep a higher level of competitive edge within the marketplace. A balanced scorecard helps outline where FedEx needsRead MoreEssay on Marketing Research Plan: Starbucks in China1253 Words Ã |Ã 6 PagesThe objective of this paper is to perform market research for StarbucksÃ¢â¬â¢ President, Charles Shultz to ascertain the possibility of establishing new coffee houses in China. The preliminary research and design for presentation to Mr. Schultz includes: 1) Two to three alternative target customer segments; 2) the types of secondary research used; 3) the problem statement; 4) research questions used to guide the study; 5) major competitors for this market; and 6) the cultural, economic, and politicalRead MoreGender, Stereotypes, And Stereotypes Essay1434 Words Ã |Ã 6 Pagesof segregation and discrimination by gender. Researchers have followed suit. Mimicking millennial interests, numerous studies have been published that detail the relationship between gender, stereotypes, and the effects of the relationship between the two. Furthermore, gender roles have been used as a lens to study socialization; tremendous amounts of interest have prompted studies on the inheritance and dissemination of norms, culture, and ideologies based on the stereotypes that cloud gender. ForRead MoreJob Description Of A Marketing Manager1190 Words Ã |Ã 5 Pages2 ORGANIZATIONAL CHART 6 STRATEGIC PLANNING PROCESS 7 STEP 1: DEVELOP A STRATEGIC VISION, A MISSION STATEMENT AND CORE VALUES 7 STEP 2: SETTING OBJECTIVES 8 STEP 3: CRAFTING A STRATEGY 9 STEP 4: IMPLEMENTING AND EXECUTING THE CHOSEN STRATEGY 9 STEP 5: EVALUATING PERFORMANCE AND INITIATING CORRECTIVE ADJUSTMENTS 9 STRATEGIC PLAN OUTLINE 11 REFERENCES 13 Ã¢â¬Æ' Job Description Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ Ã¢â¬ ¢ A marketing manager is an integral part of any company that wants to increase their efficiency, growth or aims to continueRead MoreWhat Is International Strategic Management? Critically Examine the Course of Strategic Decision Making, Identifying the Types, Processes and Implication for Managers1090 Words Ã |Ã 5 Pagesorganizational purpose. After conducting environment scanning, managers formulate corporate, business and functional strategies The initial task in strategic management is typically the compilation and dissemination of a mission statement. This document outlines, in essence, the raison detre of an organization. Additionally, it specifies the scope of activities an organization wishes to undertake, coupled with the markets a firm wishes to serve. Following the devising of a mission statement, a firm wouldRead MoreWhat Is International Strategic Management? Critically Examine the Course of Strategic Decision Making, Identifying the Types, Processes and Implication for Managers1100 Words Ã |Ã 5 Pagesorganizational purpose. After conducting environment scanning, managers formulate corporate, business and functional strategies The initial task in strategic management is typically the compilation and dissemination of a mission statement. This document outlines, in essence, the raison detre of an organization. Additionally, it specifies the scope of activities an organization wishes to undertake, coupled with the markets a firm wishes to serve. Following the devising of a mission statement, a firm wouldRead MoreThe Effect Of New Media On The Position Paper1705 Words Ã |Ã 7 Pagesimportant to shift attention towards this institution dedicated to dealing with foreign countries and this nationÃ¢â¬â¢s policy towards them. The position paper is an important document prepared by various types of employees in the Department of State that outlines what stance the nation will be taking on an issue in question and is brought before foreign nations as a declaration of intent. In recent years, the rapid evolution of Ã¢â¬Å"new mediaÃ¢â¬ , defined by Anne Frances Wysocki as Ã¢â¬Å"Ã¢â¬ ¦networked digital communicationRead MoreA Startup Company : The Development And Application Of Critical Thinking Skills2858 Words Ã |Ã 12 PagesBrendan Fagan April 13, 2015 E-Commerce Entrepreneurship Dyreson A Startup Company: The Development and Application of Critical Thinking Skills Intro My enrollment in E-Commerce was the perfect junction of two of my top interests: private study and business. I found that E-Commerce was going to provide me with the sense of what the entrepreneurial life was like. Simply put, it was me putting my foot in the door of the business world. Taking a thought from my imagination and building it intoRead MoreExporting Anti-Gay Ideology1880 Words Ã |Ã 8 PagesvaluesÃ¢â¬ abroad, specifically in the heated and volatile Russian terrain, which has a special set of circumstances that has helped foster the growth and revival of the anti-gay rights cause and related legislative action. Primarily, I would like to outline the actual legislative denotation of the most recent laws that have been at work in Russia. As an aggregation to a law banning domestic same-sex couples adopting children in Russia, in February of 2014, the Prime Minister of Russia Dmitry MedvedevRead MoreOutback Steakhouse Case Analysis Essay examples30195 Words Ã |Ã 121 PagesAdvertise and promote call ahead seating to a higher degree 6. Increase advertising for Curb Side Take Away 7. Perform market research as to what busy consumers look for in fast food service. 8. Send out flyers/promotions via radio, billboard and television advertising curbside takeaway 9. Teach detailed customer service techniques during training sessions 10. Use market research to identify the size of baby boomer market 11. Extend number of hours to accommodate older generations 12. Advertise with
Tuesday, May 5, 2020
Question: Discuss about the Semiotics and Sport Communication Research. Answer: Introduction: Communication theory is based on the technology that is transmission of information that may be through a computer or a written word and has to be between people, people and machines or machines and machines (Chandler 2017). A sense of impact of computerization and telecommunication is present that is almost like all writers have gone on line with something by now. There are exceptions of few fictions that has been shaped in a serious way with the help of the communication as suggested by some of the renowned writers. Communication process is regarded as the flow of information from one person to another and this can be regarded as the only one activity that controls, manages and plans everything. In this essay, semiotics is a communication theory and advertising has been chosen as the professional practice that is going to be talked about in this entire assignment. In this essay, the communication theory will be explained along with the role of the semiotics in the process of commun ication and its impact and its usefulness in their profession of the advertising. The utility of the semiotics along with the decoding process in the different branding and promotional activities will also be explained. Different images have also been used in this essay that will help in understanding the use of the semiotics in the advertisements like the print media. The theory of semiotics is all about the social branch that has the primary motive to investigate the significant human practices that has special cultural and social circumstances. Semiotics also tries to explain the making of the social practice as it has been defined by some as the signs of life in the society (Holmberg and Holm 2017). Semiotics is that hidden sign in advertising that persuades the customers to buy the products. The semiotics eventually became the major approach in the cultural studies in the late 1960s (Quinn and Quinn 2017). Lastly, it can be said that the attempts of the advertising are to connect to the cultural myths that is present in our society of advertising. There is a need to understand the products and how they are linked with the advertising world. The tendency of advertising is to be critiqued that is a part of the social institution that has helped to perform the neutralizing function that is the dominant ideology of the culture (Skarpelos 2017). In case of the advertisements, the semiotics help the advertisements to become easily identified with the target market. In most of the advertising plays of common reference, knowledge etc. is to make them relevant to their group of target consumers. For an instance it can be said that the ads which focus on the retro look might refer to the era of the Doordarshan news reader, that has black and white ambiance and the target would be the people of 30 of their era (Utoyo 2017). Semiotics can easily be used to decode the advertising as well as for the creation of the advertising. In case of the advertising, the work of the semiotics is to help them put in the subtle cues that will attract the target audience towards their product, service and brand. Creating awareness about the semiotics is often used in the world of advertising so that it becomes helpful for them to decode their hidden meanings that has been left behind in the ad (Viana 2017). Some of the specific hidden persuaders are also willing to purchase the product that has less amenable ideas when purchasing the product. The creative team works and the designers has to work on ads that is relevant to the semiotics when working on the purchasing order of the product. The creative team members and the designers are working on the ads that needs to be kept in common the concept of semiotics (Visconti 2017). The symbolic semiotics is something that is most common in the world of advertising. The symbol stands for something that has more meaning in their association. The clothes, background and expressions etc. are all under the usage of the semiotics that is responsible to convey things in particular. In the professional field of advertising, semiotics is something that is solely responsible to attach some of the positive feelings that includes the emotions and the moods that are associated with the logo of the brand and the visual imagery (Wingstedt 2017). The pictures that has been used along with the settings, colored pictures used, the logos that consists of the serif non serif, curved, straight and the different fonts that are used to serve on the impacts of the brand that has the consumer carriers in them. The usage of the semiotics along with the different other things in the world of advertisement needs to grab their attention that has made an intended target market along with the inclusion of the men, women and the kids if they are done in the right way (Jolani, Pahlavann ezhad and Khojaste 2017). For an instance the ads of the automobiles along with the primary themes can be used in the advertising world. There is a concept of the great outdoors that has drove through long open roads and with a sense of escape and space. There is always the visual imagery of the machoism and ruggedness that is evident in most of the automobile ads (Williams 2017). Taking into consideration the alcohol ads it can be stated that there are different visuals of a happening party scene that shows that the people who are drinking the brand are being hawked as a part of their party life. Mostly, in case of the male deodorant ads the irresistibility plays a major factor where the deodorant acts as something which is very charming and by applying it women from all around comes attracted to them. In this case, the women in the vicinity have come all around to assault them, usually the men are young, attractive and glamourous who are taken as the models in the advertisements. Other male products like th e shaving cream in the advertisement of the Old Spice that is the iconic in the category have an adventurous, outdoorsy kind of sport visuals. In most of the persuasive advertisements there is a dependency on the semiotics that has been ordered to work on for improvement. Hence, getting the look of a campaign in any of the media forms that includes the digital, television and the print media has to consider almost each and every element that has the framework of the visuals. This could easily be decoded in order to understand this that will go very well with their age group, gender and the SEC of the selected target consumers. Usually the semiotics is used in the professional world of advertising that has the significant message to use the symbols and signs. The signs that has been used in advertising is an exact representation of the different things that has been signified and whereas in the other cases this may be considered as the symbol that has been associated with it. The notion of the signs and symbol has been used as the conveyer of the ideas that has been initiated from the ancient times in Greece specifically in the fields of philosophy and medicine. Advertising tends to be associated with certain brands and products that has a particular set of beliefs in the minds of the consumers. As per Balci and zgen (2017), the social status, membership of particular social groups and a sense of social individuality has been signified by the chosen products that the consumers intend to consume. The functional ideology of the advertisements has identified by the latent meanings that includes creating it wit h various signs. In order to decode the meaning of these signs, Lee (2017) has identified the three most essential elements. The first element is the structure that needs to be formal in the advertisements that has been successful in creating a relationship goal one sign higher than the other places of the advertisements. The second is the consumers that are not able to read the different connotations of the signs and the third is the connotation that already exists in the cultural background of the consumers. The advertising is a part of the communication marketing that is solely for promoting the products. Most of the commercial ads are found in the newspaper, billboards, televisions and magazines. There are various persuasive techniques that has been adopted by the consumers both with the help of the verbal and the non verbal techniques that will make them convert their message goals to the target audience. These will also influence the life style of the people and the attitude of the people. The pivotal role that has been made in the world of advertising is that its identification of the target market audience. Semiotics is also used to decode the advertisement as well as to create them at the same time. In order to become effective, the advertisements have a tendency to reflect the shifts that is already present in the popular culture (Oswald 2015). In the decoding process for an example in the print media, the semiotics is utilized to analyse the slogans and the images present in certain advertisements. There is a need to study the signs, the formal structure of the advertisements in order to understand the complete analyzation of the semiotics. Through the use of the concept of the visual grammar, Kress and Van suggested that just like the grammar that is a language which describes how the texts, clauses and the sentences are combined, the visual grammar also describes the few of the depicted elements that includes people, place and the things. A theoretical framework has also been stemmed in the seminal work of the social semiotics that has been used to analyse the visual communications. The language is also termed as the language of the semiotic that uses its resources that will be used to express how the communication is made in the real world of social setting. The interactive images that is used in the messages for commun ication could also reflect the feelings. These feelings could easily be interpreted through the gaze of the participants and the social distance of the participants. There are two types of pictures that includes the offer and the demand. In case of the demand, the participants could directly look into the viewers and could easily make them want something whereas in the offer pictures, the participants are offered an information that needs to be taken in by the viewers (Holbrook 2015). In the advertising world, there different types of symbol that includes the images, text, sound and the process. In case of the images, this is the most common form in the world of advertisement that is used in order to make the products sold (Grow 2016). The restaurants that sell the fancy desserts is a main entry to the market that has to be on the grounds of the billboard advertisements. There is a strategic way to create the billboard advertisement that has been placed just three two miles away from the freeway exit, to where the restaurant for example is located. The picture of a dessert can be placed on the billboard that will help the passer to arouse their appetite and even attract them to the restaurant. There are some of the relevant images that needs to be promoted and that is a common symbol that will help to suffice. For an example if the image of the skull is taken along with the crossbones, just beside a packet of cigarettes, the advertise will reflect that it is harmf ul in nature, that is smoking (Epure, Eisenstat and Dinu 2014). The text will be used to serve as a symbol in the advertising medium and often one word is used to convey the entire message that has the same effectiveness just like that of the picture (Forceville 2017). For an instance the word communist can be flashed on any screen during the political advertisement. This is designed in the political advertisements that will help to disparage the political views and the policies of an opponent. Particularly, in this case there is a significance of the left leaning approach that has been symbolised by words like socialist (Emiro?lu 2017). Hence, a positive message can be drawn that will help in conveying an endorsed political candidate by using words such as the conservative or the bravery so that the candidate can be set apart from his selected opponents. The sounds that are often used in the advertising world, are in a sort of a universal language that will convey the mood and the essence of the message (Danesi 2017). The actual content of the music has to be the symbol for which the products are being advertised or in other words relevant to what it is actually advertised. For an instance, the catchy jingle that will be used in the advertisement song might be at a particular place in the radio business. Eventually the jingle is meant to be stuck in the memory of the specific target audience and could easily become a symbol that could be recalled when it is needed (Chavez 2017). The use of the semiotics in the world of advertisement is through many ways. For an example if in the advertisement a crocodile is used that does not mean that the target customer will remember the crocodile but definitely the logo of the company which is the crocodile itself. The crocodile is not used in its literal meaning. In fact, the semiotics is used to employ the repeated use of the symbols that will signify the product (Butkowski and Tajima 2017). The effectiveness of the message is instantaneous but the branding takes place by the introduction of the symbol that will take a months time to be generated if not the years for the establishment. When the advertisers do this through repeated repetition the combination of the symbols that brings the images, words and the music altogether in one coherent and meaningful composition. The Semiotics has different branches like the syntactic and the pragmatic in the professional world of advertising. Semiotics can be used in marketing and advertising that will help in providing it with different benefits. Semiotics is also used in the campus advertising that is usually unofficial in nature (Belk 2017). This is often used in the form of the posters and the stickers that has made a reason for adopting the different the measures that has a proper synchronisation with its environment. A significant aspect that needs to be care of is all the details that has been avoided in the comparative study that is primarily without any sort of ambiguity. Semiotics is the only reason that made it possible not only to observe it but to justify its existence that has a sign of its existence (Cosenza, Colombari and Gasparri 2017.). Semiotics can also be used in the communication theory that has been referred to as the basic reason to renovation, maintenance and conception. This has bee n referred with the use of the different signs and the symbols that will ensure people making an appropriate measure not only in understanding those signs but also making a proper use of them. In the domain of marketing, not only can it sell the different products but also has the responsibility to establish the brand value at the same time. The effectiveness can be understood from the extended fact of the company that has made ability to repose its brand through the different symbols and the signs (Bell, Warren and Schroeder 2014.). In the promotional campaigns that has been initiated helps in the identification of the different symbols that is important to make the situation lead into the later stages of the dilemma. There are some of the inevitable features that is present in the organisation that has a limited marketing strategy and budget that will make the department understand its maximum returns. Hence the marketing department is required to understand the different resources that is available to them that is within the constrained range of the marketing budget that can be finally harnessed in an opposite manner. Semiotics in the world of advertising and marketing is rapidly changing. The credit goes to the communication and the distribution of the technology that is growing at a global scale and has a significant transformation (Chandler 2017). The consumers are also changing and they no longer consume the brands that has a projection of their escapism and aspiration that were in their past. Semiotics can be turned as an absolute sense of their unique features. The decoding in the advertisement was coined by Kettemann (2013), that has helped in the analysis of their real word and their images. There is a clear assumption that the reality is a quite different from the fiction that has the moral supervisors. The decoding process can be applied on occasions in the advertising practice that also has a drawback that is a satisfactory to the constitutes (Butkowski and Tajima 2017). The decoding process in the communication theory refers to the translation of the received messages. This message epitomizes the receivers constructional ideas and interpretations. The traditional form of semiotics was applied to the structural form of the print media. The importance of the semiotics lies in the beneficial programs like the communication, innovation that has rooted itself in the experience of the human beings. Semiotics helps also in the shifting of the brand that has followers and are responding to their culture and creation. There is a need to consider the cultural environment that are useful in creating it even (Campbell 2014). There is a need to consider the cultural environment that must be created as well as responded. When they will see the responses they must ensure how they can implement better things that will help them to prosper. There are some of the suggestions that might to improve the different market strategies of the semiotics in the professional world of advertisement (Kim and Johnson 2017.). There is always a need to hire professional when using the semiotics in the advertisements like the advertisers and the engineers. The use of the different high level thoughts that are matured enough to use the semiotics in the techniques of marketing. The use of the semiotics must be exactly related to the characteristics of the product that is being advertised. The relevance of this can lead it to an opposite effect (Kettemann 2013). In case of the visual semiotics that is found in the print and the visual advertisement is that the methodology needs to be well perceived and examined. Some believe the fact that the mere use of the visual semiotics can help to compromise the credibility of the interpretations in a descriptive and qualitative way of research, that has a primary reliance towards perception and its s imultaneous senses that needs to be at work and might have a negative influence on the outcomes of the study (Kettemann 2013). the methodological tools need to be ensured on the dependability of the findings of the research. From the above analysis and observations about the semiotics in the advertising profession it can be said that the strategies in the marketing is quite valuable and affective in any organisation. The pictures and the symbols used in the advertising world with the help of the semiotics has not only increased its popularity rate amongst the customers but also leaves an ever lasting impact on them. Using the conditions of the semiotics in the advertising world will help in providing a pictorial representation within the company that will help to make an attractive preparation with the help of the professions. At the end of this essay, one will get a complete understanding of what semiotics theory is and how it has helped and influenced in the professional world of advertising. A few recommendations have also been provided so that it might help the ones working in the professional field of advertising. With the help of the different articles a complete analysis of the semiotics has been made that has effectiveness in the world both marketing and advertising. The utility of this process has also been explained along with its pros and cons that will help one in its complete understanding of the factors of the semiotics. References Balci, V. and zgen, C., 2017. What Sports Advertising Tell to Us? Semiotic Analysis.Journal of Education and Training Studies,5(6), pp.24-32. Belk, R.W., 2017. Qualitative Research in Advertising.Journal of Advertising,46(1), pp.36-47. Bell, E., Warren, S. and Schroeder, J.E. eds., 2014.The Routledge companion to visual organization. Routledge. Butkowski, C.P. and Tajima, A., 2017. A critical examination of visualized femininity: selective inheritance and intensification of gender posing from historical painting to contemporary advertising.Feminist Media Studies, pp.1-19. Campbell, N., 2014.The signs and semiotics of advertising(pp. 130-145). New York: Routledge. Chandler, D., 2017.Semiotics: the basics. Routledge. Chavez, C., 2017. Beate Flath Eva Klein (Eds.), Advertising and Design: Interdisciplinary Perspectives on a Cultural Field.International Journal of Communication,11, p.3. Cosenza, G., Colombari, J. and Gasparri, E., 2017. How Italian Advertising Represents Women and Men. Towards a Methodology for the Semiotic.Issue: gender/sexuality/italy, 4 (2017). Danesi, M., 2017.Understanding media semiotics. Bloomsbury Publishing. Emiro?lu, M.K., 2017. DESIGN SEMIOTICS AND POST-STRUCTURALISM.TICS, p.999. Epure, M., Eisenstat, E. and Dinu, C., 2014. Semiotics and persuasion in marketing communication.Linguistic and Philosophical Investigations,13, p.592. Forceville, C., 2017. Visual and Multimodal Metaphor in Advertising: Cultural Perspectives.Styles of Communication,9(2). Grow, J.M., 2016. Stories of community: The first ten years of Nike womens advertising.The American Journal of Semiotics,22(1/4), pp.167-196. Holbrook, M.B., 2015. Creating value: the theory and practice of marketing semiotics research. Holmberg, E. and Holm, M., 2017. Non-stereotypical advertising-Everyone's included?. Jolani, T., Pahlavannezhad, M. and Khojaste, H., 2017. Investigation of Semiotics in Public Service Anouncement of Radio Health Channel.International Journal of Applied Linguistics and English Literature,6(4), pp.129-136. Kettemann, B., 2013. Semiotics of Advertising and the Discourse of Consumption.AAA: Arbeiten aus Anglistik und Amerikanistik, pp.53-67. Kim, J. and Johnson, J., 2017. Mini U Brochures: Advertising Social Exclusion at a Post-secondary Institution, Canada?.European Journal of Sustainable Development,6(1), p.103. Lee, J.W., 2017. Semiotics and Sport Communication Research: Theoretical and Methodological Considerations.Communication Sport,5(3), pp.374-395. Oswald, L.R., 2015. The structural semiotics paradigm for marketing research: Theory, methodology, and case analysis.Semiotica,2015(205), pp.115-148. Quinn, L. and Quinn, L., 2017. Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs.Journal of Place Management and Development,10(1), pp.98-100. Skarpelos, Y., 2017. TOWARDS A QUANTITATIVE VISUAL SEMIOTICS?.TICS, p.413. Utoyo, A.W., 2017. How Do Peoples Perceptions of Enjoy Jakarta Advertising Campaign Using a Social Semiotics Opinion?.Advanced Science Letters,23(1), pp.92-95. Vandermeade, S.L., Fort Lipstick and the Making of June Cleaver: Gender Roles in American Propaganda and Advertising, 1941-1961.Madison Historical Review,12(1), p.3. Viana, P.M.F., 2017. SEMIOTICS OF BRAND OF PROCTER GAMBLE PRODUCTS IN A BRAZILIAN MOVIE.TICS, p.726. Visconti, L.M., 2017. Creating value: the theory and practice of marketing semiotics research, Laura R. Oswald, Oxford University Press, 2015, 189 pp., 60 (Hbk), ISBN 978-0-19-965726-1 (Hbk).European Journal of Marketing,51(5/6). Williams, A., 2017.Ambient advertising: an investigation into the effect that the Visual Impact, Environmental Impact and Pedestrian Interpretation has on creating the Ambient Advertising message(Doctoral dissertation, University of Wales Trinity SaintDavid). Wingstedt, J., 2017. If You Have Nothing To SaySing It!: On the Interplay of Music, Voice and Lyrics in the Advertising Jingle.Music as Multimodal Discourse: Semiotics, Power and Protest, p.135.
Saturday, April 11, 2020
A long time ago there lived two mice in a far away land called City of Creatures. These two mice had set out on a Journey across town to the promised land of limitless food. One of the mice was a kind hearted mouse, if it was up to him, he would rather see his friend succeed in the Journey than him. He simply Just wanted the best for every body. The other mouse was the opposite to say the least. All he wanted to make sure was that he made the Journey and was rewarded with all the food he could ever eat. Their Journey was long and tiring.It is not easy for two mice to get themselves across a city on their own two paws, however these mice were determined, but each had their separate motives. There came a point in the Journey were the two were forced to balance on the ceiling beams of a building while they tried to get to the other side. We will write a custom essay sample on A Long Time Ago There Lived Two Mice In or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The kind mouse let his friend go second so that he could learn from seeing him go before. As the mice set out to get across these huge beams of terror, neither knew how this would end. As they got towards the middle of the building the beam started o get smaller than how it was at the start of the trip. They son realized that it would be hard to balance the way was across. However the first mouse was determined to see him and his friend conquer this Journey. He had waited his whole life for this and he was not going to let anything get In the way. Eventually the beam was so small that the mouse was wider than It. The second mouse, who was the heaviest of the two, eventually fell off. His friend did not want to see him nit make the Journey so he followed by Jumping off to follow. Unfortunately, he two mice landed In a bucket of cream. Neither of them could swim very well and their chance for making It out of the bucket was not looking very good. Eventually the bigger mouse gave up, he saw no hope, he Just drowned. But the other mouse, the smaller one was not going to let that happen to himself. This mouse had plans to reach this land of limitless food. HIS family was expecting him and he was not about to leave them waiting. He still didnt know what he was going to do to make It out of this bucket of cream, he Just kept himself barely afloat.Whenever he thought that abbey It Just wasnt going to happen for him to get out of the bucket, he thought of his mom, waiting for him with the biggest piece of smoked Gouda he has ever seen. All he wanted was to get out of that bucket. Eventually, that mouse kept slamming and swimming In that bucket of cream that It turned to butter. The mouse walked out. There was no doubt In his mind that he would eventually get out of there, but all he had to depend on was himself and his perseverance.This story goes to prove that, In life, you might not always know exactly how this craziness will end, but If you Just ATA positive and never give up, you too will turn that cream to butter A Long Time Ago There Lived Two Mice In By antimatter he was not going to let anything get in the way. Eventually the beam was so small that the mouse was wider than it. The second the two mice landed in a bucket of cream. Neither of them could swim very well and their chance for making it out of the bucket was not looking very good. Eventually the reach this land of limitless food.His family was expecting him and he was not about to leave them waiting. He still didnt know what he was going to do to make it out of maybe it Just wasnt going to happen for him to get out of the bucket, he thought of All he wanted was to get out of that bucket. Eventually, that mouse kept swimming and swimming in that bucket of cream that it turned to butter.
Tuesday, March 10, 2020
Virgin Mobile Case Analysis Essay Example Virgin Mobile Case Analysis Essay Virgin Mobile Case Analysis Essay Virgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First, lets look at itÃ¢â¬â¢s the product element. The younger demographic is more open to new things like text messaging, downloading information from their phones, ring tones, faceplates, graphics, having access to popular entertainment on their phone, etc. For younger people, phones are less of a tool and more of a fashion accessory or personal statement. To appeal to these needs, Virgin Mobile created Ã¢â¬Å"VirginXtras,Ã¢â¬ which involve the delivery of popular content, features, and entertainment. They signed an exclusive, multi-year content and marketing agreement with MTV networks to deliver music, games, and other such content to Virgin Mobile subscribers. Consumers have access to branded accessories and phones, graphics, ring tones, text alerts, and voice mail. In addition to the MTV-branded content, Virgin Mobile also included the following VirginXtras: text messaging, online real-time billion, rescue ring (a prearranged Ã¢â¬Å"escapeÃ¢â¬ call such as to avoid a bad date), wake up calls, fun audio clips, a hit list of top 10 songs in which subscribers can listen to and vote for, a music messenger that allows subscribers to shoot a message to their friends so that they listen to a song, and a movie application that provide s descriptions, show times, and ticket purchases in advance. All of these features appeal to the youth market, and generate additional usage and loyalty. Next lets look at the elements of placement and distribution. Virgin Mobile adopted a channel strategy that was more closely aligned to its target-market segment. They decided to distribute their products in channels where youth shop, which means places like Target, Sam Goody, music stores, and Best Buy. These are the stores that kids usually buy consumer electronic products, such as CD players and MP3 players. Virgin Mobile decided to package their products in similar consumer electronics packaging so it would be familiar to these consumers. They created a clear, see through package where consumers can examine the phone without a salesperson helping them and purchase it like they would any other consumer electronics product they would normally buy. Virgin made a contract with the handset manufacturer Kyocera from which it buys dif ferent phone models with different features and functions. The first two basic models were bundled with interchangeable faceplates that would be decorated with eye-catching colors and patterns, bundled into a bright red starter pack. This starter pack would be easily visible on large point-of-sale displays, and available at all of the popular retailers that the younger demographic shops at. The younger demographic doesnÃ¢â¬â¢t want to be hassled with sales people and extra obstacles in purchasing a phone. They want fashionable, accessible, easily located, and conveniently located products. That is the exact aim Virgin Mobile was going for in its placement and distribution strategy. Another important element of the marketing mix is promotion. Virgin mobile had a much tighter focus and narrower target market than that of their competitors. This meant that they could target the youth demographic in a more direct, efficient, and less-cluttered way. As generally noted, the younger generation is more responsive to advertisement that is up-to-date, modern, fun, and relates to the Ã¢â¬Å"young and hipÃ¢â¬ attitude of their generation. Since younger consumers often view their phone as a personal statement, it was imp ortant for Virgin Mobile to reach this personal and youthful side. They devised an advertising that the company described as Ã¢â¬Å"quirky, offbeat, and completely different.Ã¢â¬ The ads featured teens and made use of strange, quirky metaphors. They named their phone models Ã¢â¬Å"Party AnimalÃ¢â¬ and Ã¢â¬Å"Super ModelÃ¢â¬ to relate to pop culture and the younger generationÃ¢â¬â¢s lifestyle. Virgin Mobile used this unique promotional strategy to stand out from the rest of crowd and truly make a statement to the younger demographic with ads that are not boring and Ã¢â¬Å"run-of-the-mill.Ã¢â¬ They were a lot more unique, creative, and entertaining- all attributes that younger consumers value. Furthermore, the company worked with popular youth magazines to publish Ã¢â¬Å"advertorialÃ¢â¬ pieces. Virgin Mobile also executed numerous high-profile street marketing events that featured paid performers- dancers and gymnasts dressed in red from head to toe- who engaged in various stunts. Perhaps the most famous and attention grabbing promotional stint was for the launch of the Virgin Mobile USA service. The cast of The Full Monty- a popular Broadway show- appeared with Sir Richard Branson (Virgin founder) dangling from a building in NYC Time Square wearing nothing but a large Virgin Mobile red phone. It is events and promotional stints like these that truly reach out the younger aged consumers- bold, exciting, modern, and fun.
Sunday, February 23, 2020
Reaction paper on Romantic love conceptualized as an attachment process by Hazan, C., & Shaver, P. (1987) - Essay Example It also explores the likelihood that infant attachment styles impact on the adultsÃ¢â¬â¢ romantic styles. In order to tests the theories, the authors had a Ã¢â¬Å"love quizÃ¢â¬ printed in a local newspaper and gathered the first 620 replies they received and used this as the sample size for the first part of the study. After tabulating and analyzing the results, a second study was undertaken to address the limitations of the first study. This time a questionnaire was given to a sample of108 undergraduates who were enrolled in the course Ã¢â¬Å"Understanding the Human ConflictÃ¢â¬ (Hazan & Shaver, 1987). Additional topics were included in the survey such as items concerning relationships with other people and measures of loneliness. The results of the study reveal that attachment styles in infancy are the same as those in adulthood. Furthermore, it also showed that individuals in the three attachment categories differ too in their love experiences. Another major finding of the study is that Ã¢â¬Å"people with different attachment orientations entertain different beliefs about the course of romantic love, the availability and trustworthiness of love partners and their own love-worthinessÃ¢â¬ (Hazan & Shaver, 1987). Lastly, the study disclosed that the level of loneliness varies among those in the different attachment styles. One is not totally convinced that the newspaper survey done in Study 1 is a reliable method in this type of study. One thinks that personal interviews would obtain more accurate results. Newspaper quizzes are usually not answered seriously by its respondents since there is no pressure on them to answer truthfully. It is quite difficult to identify who among the respondents fall under the specific attachment style. Furthermore, limiting the sample size to the first 620 respondents might not be a fair representative of the group that needs to be